Launching a Celebrity Brand

11 Oct 2017
Shannon Berry
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After a swell wine tasting party, a keen concert, Thanksgiving, and a stomach bug, we’re finally back to answer your most pressing question to us….what’s it like to launch a celebrity brand?

Well, we won’t lie to you. It’s enough to blow your wig!

The night started off with a surprise from Miranda Lambert’s Tour Manager. It’s hard not to get excited when surprise envelopes appear! Then, into the venue to set up the wine tasting table. Banner up, photo booth in place, wine ready to go, and the final touch, red Solo tasting cups.

We had no idea what to expect. This was our first tasting at such a large wingding. Let’s just say, we found out really fast just how snazzy Miranda’s fans are. Ran’s Fans were so aces with everything! We served around 450 samples of Crazy Ex Girlfriend, Red 55, and Electric Pink. The feedback was hot! Looks like Electric Pink and Crazy Ex Girlfriend are the Edmonton fan favourites.

With the opening act already on stage, we had to shake a leg and head downstairs. The Meet N Greet had already started and we didn’t want to miss it. Remember that surprise envelope? Yep, we got to meet Miranda! With everything done, all that was left was to get to our seats and watch the show. We highly suggest you catch it the next time she’s in your town!

One final note, we have a few people to thank for making all this happen. Thanks to Miranda’s Tour Manager and her dad, Red 55 Winery for trusting us with your product, Revolution Entertainment for the photo booth, Karen of Meurer Communications for her help pouring the wine, Tania at The Edmonton Muse for helping set up when she was supposed to be interviewing us, L & A Custom Imports Agency for including us in the planning and execution of the event.

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